Client: The Meadow

Role: Social Media Manager

• Collaborated with the Marketing Director to create the DTC integrated marketing plan including campaigns to be used for the retail and e-commerce channels. Supported in the production of creative deliverables including photographing all lifestyle and product images, photographing all photo assets used for email, social, web and print, and writing copy for all written content.
• Streamlined the social media process and owned all social channels. Managed day-to-day posting to support marketing initiatives and gain customer engagement and loyalty. Grew the Instagram following from 400 to 5,000 within my first year and sold out in-house events utilizing social media strategy.

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