Client: Adobe

Role: Strategy

• Owned strategic direction of projects on multiple lines of work for Adobe including Creative Cloud email lifecycle marketing (with a focus in onboarding and growth) and Document Cloud email engagement and retention marketing, collaborating on digital campaign development with strategists, analysts, designers, writers, developers, and the partner services team.
• Produced and builds strategy decks and briefs with a clear, actionable, story from start to finish.
• Briefed in internal project team of copywriters and designers to ensure the client's goals are communicated clearly and ensure KPIs are met.

This project was to refresh the Creative Cloud Photoshop Benefits series.